KBB review market and design trends

Energy E500 650mm slim rim washbasin

Comment from Gemma Cornes, product manager for Twyford

“Making the most of small spaces will continue to be a key focus of bathroom product development, driven by consumers having more cloakrooms, en-suites and smaller bathrooms in their homes and developers looking to leverage maximum value from building plots. The space-saving trend means big business and needs more nifty solutions, from clever furniture storage to powerful extraction, and from easy maintenance materials to sleeker-looking products which enhance the feeling of space and have a visual lightness. An example of this is slim styled ceramics which have moved from being a top end trend into the mainstream market now. This trend is now evolving further for basins to be even slimmer with anything from 25-45mm thickness with the bowl depth discreetly concealed into the top drawer of the furniture. Watch this space from Twyford.”

“I think consumer attitudes have changed as we come out of recession with consumers preferring to buy quality from trusted brands, rather than a cheap fashion hit from brands with no name or back story. Hand in hand with that is a return to shopping local with value placed on service, reputation and recommendation which bodes well for independents.”

Product name: Slim styled 650mm wide sink from the e500 range, part of Twyford’s Energy Collection launched in September 2014

Market position: Lower middle to middle

Technical and notable features: The new range from Twyford mirrors the top-end styling of slim-styled washbasins yet offers a functional 120mm depth to the bowl which makes it properly practical to use. is strategically priced to hit the market sweet spot for design, quality and value in the largest market segment of mass retail.