Twyford Bathrooms told the story of its truly rimless toilets at KBB 2012.
Rimfree® marked a significant milestone in the history of product design and innovation at Twyford Bathrooms. This pioneering Rimfree® technology has taken the company a number of years to develop and then trial before introducing the final design to the domestic market in 2011. To celebrate the “evolution” of this original and innovative Rimfree® concept, Twyford Bathrooms showcased three entirely rimless toilets (Moda, 3D and Galerie) alongside their antecedent, Sola Rimless at KBB 2012. Twyford Bathrooms once again worked with London-based architectural firm, Dallas Pierce Quintero for the stand design, bringing this truly inspiring story of Rimfree® to life.
The Rimfree® story begins with the idea of a rimless toilet at Twyford Bathrooms’ Research and Development Unit in 2004. This was the time when hygiene was at the forefront on the news agenda, following the global outbreaks of a number of pandemic diseases. In response to the subsequent changes in regulations for sanitaryware in hospitals, Twyford Bathrooms trialled and tested several iterations to develop this rimless idea and eventually launched its very first rimless back-to-wall toilet, Sola to the healthcare market in 2007.
In 2008, the same rimless technology was applied to the Sola wall-hung toilet; and in 2009, new modified versions designed for schools, Sola School 300and 350 toilets, were introduced to the education sector.
Following on from the success of Sola Rimless, Twyford Bathrooms conducted extensive research including a series of consumer focus groups around the UK in 2009 to try out the now known as Rimfree® concept (specifically for the domestic market). Having received the focus groups’ feedback, Twyford Bathrooms began the final design process in-house in late 2009, followed by several stages of development and additional focus group trials in both UK and Europe throughout 2010. At the end of 2010, Twyford Bathrooms successfully registered “Rimfree” as a trademark; and in September 2011, the UK’s first truly rimless and domestic toilet, Moda Rimfree® (close coupled) was launched at 100% Design.
Setting the new standards of hygiene and water efficiency in the bathroom industry, the Rimfree® design - with the uniquely engineered water distribution system - efficiently removes all waste as effectively as a traditional toilet. The self-draining jets at the back of the bowl release water that flows entirely round the inside of the pan; with no hidden rim, there is simply nowhere for the germs to hide, making the toilet bowl easier to clean.
3D and Galerie Rimfree®
In November 2011, Twyford Bathrooms unveiled two new Rimfree® designs, 3D and Galerie wall-hung toilets; both from the existing portfolio but updated with the latest Rimfree® technology.
For more information about Rimfree®, please visit www.rimfree.com.
Issued on behalf of Twyford Bathrooms by Bright PR
131-151 Great Titchfield Street, London, W1W 5BB
For further information, visuals or product samples please contact
Jeffrey Cheung or Claire Down at Bright PR
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Notes to Editors
Twyford Bathrooms has led the way in bathroom product design for over 160 years. With high production values and quality backed up by 25 year and lifetime guarantees, it is a name you can trust. With collections to suit every taste and budget, design goes hand in hand with functionality and innovation ensuring that the products look good and perform to exceptional standards.
The Twyford philosophy, ‘for life’, sums up the essence of the brand. Its products are designed by a company with a lifetime of experience, will last a lifetime and are designed to enhance your everyday life.
Dallas Pierce Quintero (www.dp-q.com)
Dallas Pierce Quintero is an emerging architectural practice based in London. The work of the practice responds to, influences and is designed within the public realm - from furniture to landscapes and cities. Recent commissions have included one hundred pieces of furniture for Dazed and Confused magazine and a temporary garden in Warsaw for the Museum of Modern Art.
DPQ is the lead designer for part of the London Borough of Southwark’s regeneration of Elephant & Castle. Many of DPQ’s projects are community-led and collaborative with consultation at their core, however in every project the practice strives to create an innovative and original experience for the user.
Stockists & Brochures: 0870 020 0099
Sola Rimless back to wall toilet
Moda Rimfree close coupled back to wall toilet
3D Rimfree Wall Hung - launching later in 2012
Galerie Rimfree Wall Hung - launching later in 2012